Although Mexican vanilla production rarely exceeds 50mt it has always maintained a loyal following in both the food service and industrial trade. The 2010 crop was very small and this year’s crop is predicted to be less than 10mt as a result of a severe drought. Prospects do not look much better for 2012. Industrial grade Mexican vanilla is currently trading over $100.00 (€74.72, €63.74) a kilogram. Just like Indonesian low grade beans, Mexican vanilla has its own unique characteristics and market value.